Aagati Serve

Digital Marketing Executive

Job ID /Reference Code
AAGATI-221378
Work Experience
3 Years
Job Title
Digital Marketing Executive

Educational Requirements

  • • Education: Bachelor's degree in marketing, Communications, or a related field.
  • • Experience: Minimum of 3 years of experience in digital marketing with a strong emphasis on social media marketing.

  • Technical Skills:

  • • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  • • Familiarity with SEO/SEM best practices.
  • • Experience with digital advertising platforms (e.g., Facebook Ads, Google Ads).
  • • Strong knowledge of web analytics tools (e.g., Google Analytics).

  • Soft Skills:

  • • Excellent verbal and written communication skills.
  • • Creative thinking with a passion for innovative marketing strategies.
  • • Strong organizational skills with the ability to manage multiple projects simultaneously.

Responsibilities

  • • Social Media Management: Develop, curate, and manage engaging content across all social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to increase brand awareness and customer engagement.
  • • Campaign Execution: Plan, execute, and optimize social media marketing campaigns that align with overall digital marketing strategies.
  • • Content Creation: Create compelling and relevant content for social media posts, blogs, newsletters, and other digital platforms that resonate with target audiences.
  • • Community Engagement: Actively engage with followers by responding to comments and messages, fostering community interaction, and building relationships with customers.
  • • Performance Analysis: Monitor and analyze performance metrics using tools like Google Analytics and social media analytics to assess campaign effectiveness and make data-driven recommendations for improvement.
  • • Market Research: Conduct research on market trends, audience preferences, and competitor activities to inform social media strategies.
  • • Collaboration: Work closely with cross-functional teams (e.g., sales, content creation) to ensure cohesive messaging across all marketing channels.
  • • Reporting: Prepare regular reports on social media performance, engagement metrics, and ROI for management review.

Benefits:


  • • Competitive salary with performance-based incentives.
  • • Opportunities for professional development and training.
  • • Health insurance and other employee benefits.